Dasher Board Advertising Now Available!

Promoting your business at McGill University’s McConnell Arena is a tremendous opportunity to connect
directly with the university student market as well as with the McGill staff, faculty, alumni, parents, and
Montreal community who visit our facilities and website on a regular basis.

McGill University’s McConnell Arena was first founded in 1956 and beautifully refurbished and
renovated in 2004, and has a capacity of 1,600 general admission spectators plus box suite and loges. It
is the home of the McGill Redmen and McGill Martlets hockey teams. Throughout the year, the
McConnell Arena also hosts Intramurals hockey leagues, figure skating sessions, hockey classes and
external ice rentals.

This year, we are pleased to offer you the opportunity to promote your organization with arena boards
advertising. You will be able to display your logo and information to all ice users. For an annual fee, we
will provide a 3’x12’ rink board advertisement, starting at $2,000 plus tax for your first year and yearly
renewal discount from 15% to 25%.

Kindly take a few moments to review our sponsorship package and discover this exciting and affordable

Please do not hesitate to contact us, should you have any questions.

Daniel Jacob,
Assistant Coach, McGill Redmen Hockey
475 Pine Avenue West, Montreal, Quebec H2W 1S4.

Quick Facts About McConnell Arena:

Location : 3883 University, Montreal, Quebec
Ice Surface : 200 ft x 85 ft
Opened and refurbished: Opened in 1956 and renovated in 2004
Attendance: Approximately 1,600 general admission seats plus box suite and loges

Sponsorship Opportunities

Dasher Boards, the special advertising panels in NHL and other arenas, are one of the most popular forms of in-arena advertising today.

These panels are a prime way to create positive advertising impressions to a wide spectrum of ice
skaters, hockey players, and spectators. Positioning advertisements will be assigned on a first-come,
first-served basis.

Arena Board advertisement will:

Be flush mounted by professionals.

Be positioned at ice level in direct view of spectators, teams, and all other facility users.

Will have a clean and appealing appearance.

Why advertise on Arena Boards?

Relatively inexpensive form of advertising to increase customer base.

Exposure time ranging from 20 to 120 minutes, compared to several seconds for an outdoor billboard or magazine advertisement.

One of every two Canadians adults will visit a school, a community or municipal hockey rink at least once in the upcoming year.

Why advertise at McConnell arena?

Arena is located downtown Montreal beside the Molson Stadium (home of the CFL Alouettes).

Exposure to a large number of students.

Visibility through newspapers covering the Redmen and Martlets home games.

Redmen and Martlets games are web telecasts.

Redmen Hockey: Approx. 10,000 spectators expected to attend home games

Martlets Hockey: Approx. 2,000 spectators expected to attend home games

Campus Recreation: Intramurals – over 30 teams, 500 participants, 15 hours per week
Shinny Hockey (5 times per week) and Public Skating

Figure Skating: Practices and Shows
The team also gives skating lessons

Ice Rentals: Various Teams and Leagues

Others: Physical Education Classes

Advertising Prices

Dasher Boards 3’ x12’

Validity Period: One (1) year starting from – July 2013 to July 2014

Cost: $2,000 (plus tax) per year

  • Rates include sign production costs and graphic design.
  • Rates include installation and maintenance.
  • Sign positioning is on “first-come, first-serve” basis for the first year.

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